MAMA Los Angeles: Savoring Tradition and Building Community Bonds
The pulse of Los Angeles quickened with excitement as MAMA, the revered media outlet championing immigrant culture, returned to Central Plaza in Chinatown with their iconic Night Market event. The night marked a joyous revival of the beloved celebration, this time themed "Year of Dragon" and presented by Honda. The sold-out occasion was not just a feast for the senses; it was a heartfelt homage to Lunar New Year traditions and the diverse tapestry of Asian cuisines that color LA's culinary landscape.
A GASTRONOMIC JOURNEY THROUGH LA’S DIVERSE FLAVORS
What set this night market apart from the myriad of other food festivals highlighting Asian cuisine was its profound impact on the local communities it supports. MAMA's Nightmarket wasn't just about indulging in delicious dishes—it was a celebration of culture, a support system for immigrant-owned businesses, and a beacon of hope for organizations dedicated to uplifting Asian and Pacific Islander voices.
From 6 pm to 12 am, Central Plaza transformed into a bustling hub of activity, offering an array of experiences for guests. The night came alive with the beats of live DJs, the vibrant colors of Lion Dances, and the laughter of karaoke enthusiasts. Attendees reveled in martial arts demonstrations, tried their hand at mahjong, and explored the exclusive merchandise area brimming with Lunar New Year treasures.
The decision to host the Nightmarket in Chinatown was symbolic. MAMA Co-founder Jared Jue recounted the moment of realization that brought everything full circle, expressing that he and the team always wants to do things for the right reasons—and launching in Chinatown felt right.
The highlight, however, was undoubtedly the culinary journey awaiting visitors. Over 20 vendors, representing the essence of LA's diverse neighborhoods, showcased their culinary prowess. Jue explained how MAMA selects its vendors, emphasizing their commitment to representing authentic community flavors.
“We wanted to make sure the food culture was represented; often times these places are underrepresented elsewhere. Our team, though not from the food industry, is built on a love for food and deep relationships with these restaurants.”
Attendees savored coconut snails from Sáu Can Tho Vietnamese Kitchen, indulged in a wide array of Filipino barbecue skewers from Tatay's BBQ, and delighted in the egg tarts and Portuguese treats from Jim's Bakery. The fiery flavors of Dan Dan Mian dumplings left taste buds tingling, a true homage to authentic Chinese Sichuan cuisine.
Among the many attractions was the bittersweet final service of Pearl River Deli, a culinary gem cherished by many Angelenos. Chef-owner Johnny Lee bid adieu to the brick-and-mortar, leaving behind a legacy of unforgettable flavors. For attendees, indulging in the last offerings from Pearl River Deli was more than a meal—it was a tribute to a cherished culinary icon.
supporting communities, one bite at a time
MAMA's Nightmarket stood out among LA's bustling food festivals for its unwavering commitment to supporting Asian communities. Proceeds from the event were dedicated to two impactful causes, infusing the celebration with purpose and meaning. The Bruce Lee Foundation, with its mission to perpetuate the art and philosophy of Bruce Lee for generations, found a fitting partner in MAMA's Nightmarket. Attendees reveled not just in the delectable dishes but also in the knowledge that their support was contributing to a cultural legacy. For Jue, one of the most rewarding aspects is hearing from attendees who visit the featured restaurants after the event. He explains that to him is what MAMA represents—people try something at the Nightmarket and then make it their favorite spot.
Equally significant was the support extended to Respect Your Elders, a local nonprofit focused on providing culturally-specific free meals to seniors in minority communities. By patronizing the Nightmarket, attendees weren't just enjoying a culinary adventure—they were nourishing communities, ensuring that elders received meals steeped in familiarity and tradition. Respect Your Elders began during the pandemic, with MAMA raising donations and matching meal sales to support local restaurants and provide meals to seniors. The initiative aims to raise $1 million to donate meals to 30 senior centers each month.
“It’s more psychological and emotional than just solving hunger. Bringing familiar food to seniors adds a level of hope and connection.”
The HEARTBEAT OF MAMA
“We started with MAMA’s drive-by kitchen event during the pandemic. This last event was one of the bigger full-circle moments that I’ve personally had with MAMA. We started pre-pandemic, and despite the challenges, we doubled down on our mission to preserve immigrant culture through food.”
For those present, MAMA's Nightmarket wasn't just an event—it was an experience. A celebration of culture, tradition, and the indomitable spirit of Asian communities in Los Angeles. As the Lunar New Year lanterns illuminated the night sky, attendees departed with full bellies, joyous memories, and a renewed appreciation for the flavors that unite us all.
MAMA's mission is to be a trusted ambassador to immigrant communities, creating a universal bridge between cultures and flavors. With plans to expand beyond Los Angeles, MAMA aims to reach a broader restaurant network and carry the spirit of Respect Your Elders wherever they go.